for Berlin-Chemie

Update: 12.12.2022

Last week: 48 week 2022 (28.11.2022 - 04.12.2022)

Last full month: November 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	183 300	20.1%	3.2%	0	42 421 370	21.5%	3.4%	0	19.5%
MoM	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
YTD	9 047 296	-25.3%	5.0%	-1.4	1 826 896 690	-12.0%	4.9%	-1	-4.3%
MAT	10 199 044	-18.9%	5.1%	-0.8	2 040 469 700	-5.5%	4.9%	-0.5	-5.4%
DEXALGIN
WoW	16 832	7.5%	0.3%	0	8 453 417	7.5%	1.1%	0	7.9%
MoM	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
YTD	1 505 293	-10.0%	0.6%	-0.1	647 725 943	1.9%	1.8%	-0.1	-1.0%
MAT	1 672 182	-9.0%	0.6%	0	712 969 190	2.3%	1.8%	-0.1	-2.7%
ESPUMISAN (ADULTS)
WoW	56 268	1.1%	41.0%	0.2	31 180 919	1.3%	47.6%	-0.6	0.5%
MoM	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
YTD	4 067 445	-16.4%	53.9%	-12.4	2 080 766 312	-6.5%	59.6%	-11.1	2.9%
MAT	4 483 812	-15.6%	54.5%	-11.6	2 280 278 571	-5.5%	60.2%	-10.2	2.3%
ESPUMISAN BABY
WoW	26 216	6.5%	33.3%	-0.9	18 069 753	8.0%	47.8%	-0.3	9.3%
MoM	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
YTD	1 337 091	-13.4%	37.4%	-4.2	841 846 869	-6.6%	50.7%	-5.7	-3.8%
MAT	1 455 802	-15.3%	37.5%	-4.1	911 970 164	-8.5%	50.9%	-5.4	-6.0%
FASTUM
WoW	15 863	-7.5%	0.9%	-0.1	9 144 135	-6.3%	2.2%	-0.2	-0.1%
MoM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
YTD	980 240	-24.1%	1.1%	-0.4	512 068 384	-14.0%	2.5%	-0.6	-0.1%
MAT	1 073 610	-25.0%	1.1%	-0.3	557 076 453	-15.1%	2.5%	-0.6	-1.8%
IODOMARIN
WoW	70 007	1.0%	22.4%	-0.6	12 904 187	0.9%	9.2%	-0.6	3.8%
MoM	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
YTD	3 032 849	4.8%	20.5%	0	592 153 636	9.2%	9.1%	-0.2	4.7%
MAT	3 306 054	7.9%	20.6%	0.8	642 196 362	11.4%	9.2%	0.2	3.4%
LIOTON
WoW	17 331	1.5%	1.8%	0	20 208 786	-0.5%	4.4%	-0.1	1.1%
MoM	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
YTD	1 192 116	-25.2%	2.3%	-0.5	1 236 681 799	-6.0%	4.6%	-1	-7.5%
MAT	1 291 301	-25.0%	2.3%	-0.5	1 324 119 783	-6.3%	4.7%	-0.9	-8.5%
MEZYM
WoW	216 361	-1.1%	17.9%	-0.6	31 831 413	-3.7%	12.2%	-0.9	2.1%
MoM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
YTD	16 380 675	-13.6%	25.9%	-3	2 500 212 338	-5.5%	18.6%	-3.1	-3.5%
MAT	18 177 339	-12.9%	26.3%	-2.5	2 762 606 583	-5.1%	18.9%	-2.7	-4.5%
MIG 400
WoW	133 998	4.0%	2.5%	-0.1	16 123 694	4.4%	2.0%	0	7.9%
MoM	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
YTD	7 812 370	-15.1%	3.3%	-0.5	922 249 175	-11.1%	2.5%	-0.6	-1.0%
MAT	8 504 572	-15.2%	3.3%	-0.5	1 001 833 306	-11.4%	2.5%	-0.5	-2.7%
PROSTAMOL
WoW	24 773	1.1%	13.6%	-0.3	34 226 938	0.8%	14.2%	-0.4	3.6%
MoM	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
YTD	1 454 845	-26.9%	18.5%	-6.3	2 036 238 063	-18.7%	19.8%	-7.2	-2.2%
MAT	1 604 594	-26.3%	18.8%	-5.7	2 233 074 981	-18.2%	20.1%	-6.5	-4.1%
RESPERO MYRTOL
WoW	31 404	22.6%	7.5%	0.8	15 947 459	23.2%	8.1%	0.8	10.2%
MoM	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%
YTD	1 150 608	83.1%	8.3%	3.6	544 722 222	85.9%	8.4%	3.3	3.9%
MAT	1 268 994	87.7%	8.4%	3.8	596 587 401	89.0%	8.4%	3.5	2.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	9 047 296	-25.3%	5.0%	-1.4	1 826 896 690	-12.0%	4.9%	-1	-4.3%
DEXALGIN	1 505 293	-10.0%	0.6%	-0.1	647 725 943	1.9%	1.8%	-0.1	-1.0%
ESPUMISAN (ADULTS)	4 067 445	-16.4%	53.9%	-12.4	2 080 766 312	-6.5%	59.6%	-11.1	2.9%
ESPUMISAN BABY	1 337 091	-13.4%	37.4%	-4.2	841 846 869	-6.6%	50.7%	-5.7	-3.8%
FASTUM	980 240	-24.1%	1.1%	-0.4	512 068 384	-14.0%	2.5%	-0.6	-0.1%
IODOMARIN	3 032 849	4.8%	20.5%	0	592 153 636	9.2%	9.1%	-0.2	4.7%
LIOTON	1 192 116	-25.2%	2.3%	-0.5	1 236 681 799	-6.0%	4.6%	-1	-7.5%
MEZYM	16 380 675	-13.6%	25.9%	-3	2 500 212 338	-5.5%	18.6%	-3.1	-3.5%
MIG 400	7 812 370	-15.1%	3.3%	-0.5	922 249 175	-11.1%	2.5%	-0.6	-1.0%
PROSTAMOL	1 454 845	-26.9%	18.5%	-6.3	2 036 238 063	-18.7%	19.8%	-7.2	-2.2%
RESPERO MYRTOL	1 150 608	83.1%	8.3%	3.6	544 722 222	85.9%	8.4%	3.3	3.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	10 199 044	-18.9%	5.1%	-0.8	2 040 469 700	-5.5%	4.9%	-0.5	-5.4%
DEXALGIN	1 672 182	-9.0%	0.6%	0	712 969 190	2.3%	1.8%	-0.1	-2.7%
ESPUMISAN (ADULTS)	4 483 812	-15.6%	54.5%	-11.6	2 280 278 571	-5.5%	60.2%	-10.2	2.3%
ESPUMISAN BABY	1 455 802	-15.3%	37.5%	-4.1	911 970 164	-8.5%	50.9%	-5.4	-6.0%
FASTUM	1 073 610	-25.0%	1.1%	-0.3	557 076 453	-15.1%	2.5%	-0.6	-1.8%
IODOMARIN	3 306 054	7.9%	20.6%	0.8	642 196 362	11.4%	9.2%	0.2	3.4%
LIOTON	1 291 301	-25.0%	2.3%	-0.5	1 324 119 783	-6.3%	4.7%	-0.9	-8.5%
MEZYM	18 177 339	-12.9%	26.3%	-2.5	2 762 606 583	-5.1%	18.9%	-2.7	-4.5%
MIG 400	8 504 572	-15.2%	3.3%	-0.5	1 001 833 306	-11.4%	2.5%	-0.5	-2.7%
PROSTAMOL	1 604 594	-26.3%	18.8%	-5.7	2 233 074 981	-18.2%	20.1%	-6.5	-4.1%
RESPERO MYRTOL	1 268 994	87.7%	8.4%	3.8	596 587 401	89.0%	8.4%	3.5	2.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	183 300	20.1%	3.2%	0	42 421 370	21.5%	3.4%	0	19.5%
DEXALGIN	16 832	7.5%	0.3%	0	8 453 417	7.5%	1.1%	0	7.9%
ESPUMISAN (ADULTS)	56 268	1.1%	41.0%	0.2	31 180 919	1.3%	47.6%	-0.6	0.5%
ESPUMISAN BABY	26 216	6.5%	33.3%	-0.9	18 069 753	8.0%	47.8%	-0.3	9.3%
FASTUM	15 863	-7.5%	0.9%	-0.1	9 144 135	-6.3%	2.2%	-0.2	-0.1%
IODOMARIN	70 007	1.0%	22.4%	-0.6	12 904 187	0.9%	9.2%	-0.6	3.8%
LIOTON	17 331	1.5%	1.8%	0	20 208 786	-0.5%	4.4%	-0.1	1.1%
MEZYM	216 361	-1.1%	17.9%	-0.6	31 831 413	-3.7%	12.2%	-0.9	2.1%
MIG 400	133 998	4.0%	2.5%	-0.1	16 123 694	4.4%	2.0%	0	7.9%
PROSTAMOL	24 773	1.1%	13.6%	-0.3	34 226 938	0.8%	14.2%	-0.4	3.6%
RESPERO MYRTOL	31 404	22.6%	7.5%	0.8	15 947 459	23.2%	8.1%	0.8	10.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
DEXALGIN	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
ESPUMISAN (ADULTS)	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
ESPUMISAN BABY	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
FASTUM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
IODOMARIN	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
LIOTON	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
MEZYM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
MIG 400	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
PROSTAMOL	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
RESPERO MYRTOL	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца